With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...
Read MoreAs we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...
Read MoreAs many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...
Read MoreAn essential part of your insurance agency’s marketing efforts hinges on your ability to launch and maintain an attractive...
Read MoreA growing challenge for insurance agencies today is how to improve the customer’s experience, starting with the first time...
Read MoreIn a study done last year, it was found that one in three people admitted that they prefer social...
Read MoreThe most challenging part of email marketing is writing subject lines that intrigue people to want to open your...
Read MoreEffective Insurance Email Marketing
Have you heard that nobody reads marketing emails anymore, or that Google’s new segmented tabs...
A recent research study done by Marketing Sherpa claimed that 44% of B2B email lists have fewer than 5,000...
Read MoreKeywords are what drives search results. Google, Bing and all of the other search engines are directories as well...
Read MoreYep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say...
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