buyer's market Articles - Larry Neilson

Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

How Insurance Agents Can Win in a Soft Market – Part 2

Posted on October 8, 2014 by Jeff Neilson

As we mentioned in part 1 of this post, telemarketing is a sales strategy being used by the most...

How Insurance Agents Can Win in a Soft Market – Part 1

Posted on September 11, 2014 by Jeff Neilson

As many veterans of the insurance industry know, a soft market can lead to swift declines in prices as...