Larry Neilson
Insurance Marketing Insights
With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...
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With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...
Read MoreOur newest employee and resident SEO and social media guru, Rachel Pradhan called this to my attention. There’s a new feature in Google that makes it even more important to have a well designed website: the instant preview function....
Read MoreI read an interesting article on email metrics that I wanted to share with you. Standardized metrics are almost...
Read MoreAccording to the Associated Press, Texas Attorney General Gregg Abbott has opened an investigation into Google’s search methods; this...
Read MoreJust last week I was mentioning that social networking had a long way to go to catch email marketing....
Read MoreA recent report by Econsultancy indicates social networks have a long way to go before they catch email in...
Read MoreB to B Magazine and Business.com recently conducted a survey of 464 b-to-b marketers to determine how they are...
Read MoreI was out of town on vacation for a week at my son’s wedding. Back in the office today...
Read MoreAbout six weeks ago I told you we were changing our name and launching a new web site. Well...
Read MoreI hear about fear of insurance being perceived as a commodity. There is an on-going challenge to differentiating yourself...
Read MoreInternet Marketing is new and exciting to many of us in the insurance business. There seems to be a...
Read MoreI hear a lot of agency principals talking about hunkering down, waiting for the storm to pass, coming out...
Read MoreLately, I’ve been speaking to a lot of insurance professionals about blogs, search engine optimization, search engine marketing, and...
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