Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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Know and Like come before Trust

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My last blog was about building trust. Before someone is willing to entrust you with handling any part of their business process, be it insurance, Internet marketing, accounting, or you name it, they will need to have established some...

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Email Marketing Etiquette 101

Playing on words in the world of search I thought I would have some fun and separate email marketing...

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LinkedIn for Insurance Business

Some people think that LinkedIn is not all that helpful, but that’s because they post their resume and then...

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Social Media is a Game Changer

According to a recent BtoB Magazine survey, 78.5 percent of business marketers plan to significantly increase their online marketing...

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What’s a microsite?

I mentioned in an earlier blog that your website is the centerpiece of your internet marketing strategy. Once your...

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Where Do You Get Your News?

This morning I read an article from e-Marketer on where people go to get their news. Basically, it said...

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Social Media with Linda Rey – a Video Interview

I had a great interview with Linda Rey, of ReyInsurance.com, about how she’s been using social media marketing to...

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How Important is a Website

Historically websites were designed as electronic brochures to provide basic information on who we are, what we do and...

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Build a More Powerful Presentation

I was a national speaker for about 2 years while I actively marketed my own business, speaking on on...

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Video Greeting: Happy Holidays from Neilson Marketing and ProgramBusiness.com

This year we didn’t just do the tried and true e-card, but went full out with a video greeting!...

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What about Santa 2.0

I haven’t done much blogging this month but with January 1 renewals you probably haven’t done much reading. So,...

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Google and the Free Market

In 2002 Google Product search encroached on Amazon, Ebay Shopzilla, and The Find. Then, in 2005 Google Maps encroached...

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