With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound insurance telemarketing. Neilson Marketing continues to be the leading source for B2B insurance data and lead generation and, over the years, has delivered the latest in sales and marketing, data development, digital strategies, SEO, email marketing, and social media marketing to both retail and wholesale entities in the industry with its Agency Tsunami division. Agency Tsunami provides firms with SEO, monetized websites, social media marketing, email marketing and drip marketing campaigns, and much more.
Larry is also CEO of ProgramBusiness.com, a robust platform that connects wholesalers, MGAs/MGUs, program administrators and carriers with independent agents looking to place business.
He is a frequent speaker on digital marketing at many trade and marketing associations and insurance company seminars, conferences, and conventions.