Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

Read More

How Important is a Website

Historically websites were designed as electronic brochures to provide basic information on who we are, what we do and...

Read More

Google and the Free Market

In 2002 Google Product search encroached on Amazon, Ebay Shopzilla, and The Find. Then, in 2005 Google Maps encroached...

Read More

FTC Do-Not-Track and Insurance Underwriting

I read recently where life insurance companies are testing data-based underwriting to replace the traditional nurse visits, EKGs, blood...

Read More

Twellow to Find You

Twellow isn’t new – it’s been around well over a year – but many insurance companies and agents are...

Read More

Have you seen Google Instant Preview?

If you have been putting off redesigning your site, it might be time to reevaluate priorities. Just for clarification,...

Read More

Does @facebook.com Really Matter?

Facebook just announced Facebook messages which combines email SMS, and chat in a single format. In addition to the...

Read More

Google Goggles

What is it? Google Goggles allows you to search for pictures. Say your walking down the street and you...

Read More

How Important is Web Design

Our newest employee and resident SEO and social media guru, Rachel Pradhan called this to my attention. There’s a...

Read More

Is the Soft Market “The Market”?

I spoke to an agent in Chicago this morning who commented he thought market cycles were a thing of...

Read More

Does Google Have ANY Formidable Competition?

The quick answer is not yet. It looks like there are continuing strategic efforts on the part of Microsoft,...

Read More