Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

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There’s more to SEO than your Website

I see more and more agencies building new websites lately. Some of them are right on the money in...

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Exact Match Domains

Whenever I have chosen a domain name for one of my websites I have always pursued it from a...

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Posting too Much can Drive Facebook Fans Away

Here is a great article to give you some perspective on the power of Facebook and how to better...

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Know and Like come before Trust

My last blog was about building trust. Before someone is willing to entrust you with handling any part of...

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Trust

Openly sharing information is a paradigm shift.  Businesses are now giving away valuable how-to information in return for their...

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Another Reason to Blog

Today your website and all of the marketing and content strategy involved with your website is an insurance MARKETING...

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Maximize Your Marketing ROI

Online or internet marketing is proving to be the best marketing tool that ever evolved but we’re learning that...

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Unique Value Proposition

The “Unique Value Proposition” or UVP should be part of every website. A UVP is used to engage the...

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What do you mean, “There’s a Conversation Going On”?

Generating leads can be a challenging business because of the inherent subjectivity of the customer, the ever changing insurance...

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Who’s Blogging, Tweeting About the Weather? (It’s A Hot Topic!)

Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and...

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