Insurance Lead Program Archives

Larry Neilson

Insurance Marketing Insights

With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson founded Neilson Marketing Services in 1988, setting the standard in P/C outbound...

The Importance of an Effective Insurance Website – Part 1

Posted on October 10, 2014 by Larry Neilson

By Larry Neilson, CEO, Neilson Marketing Services

There are, on many occasions, insurance clients we hear from that feel their...

It’s All About the Data…and Using It

Posted on December 10, 2010 by Annie George

The other day I interviewed Karen Furtado of Strategy Meets Action (SMA) on the Top Ten Imperatives for Insurers...