Tag Archives: social media
Does Your Organization Have a Vice President of Go?
Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, and promotes conformity and being stuck. If you look at all the successful companies around us, it’s that constant initiation, or what marketer and bestselling author Seth Godin calls, “poking the box”, that makes them consistently wow us with innovation and deliver products… [Read Full Story]
Social Media is a Game Changer
According to a recent BtoB Magazine survey, 78.5 percent of business marketers plan to significantly increase their online marketing budgets and 30 percent said that over half of their marketing budget will be spent online.
As an insurance marketing firm we support legacy marketing activities like telemarketing as well as digital marketing modalities and we are seeing more marketing dollars diverted from traditional advertising and direct marketing to SEO, SEM,… [Read Full Story]
Twellow to Find You
Twellow isn’t new – it’s been around well over a year – but many insurance companies and agents are still not on it. With being the major Twitter directory of people, over 30.5 million Twitter users have registered, it’s one of the best ways for people to search for friends, family, and businesses they support. Twitter does have a ‘People Search’ function, yes, but it’s not that great. Twellow’s search… [Read Full Story]
