Tag Archives: Optimization

In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in recent years. Now with Google’s recent update it’s even more important to optimize every page of your website as a possible landing page.
As users of Google, it’s great to see them offering more than one link from the same website in the relevant search results. As a business owner with… [Read Full Story]

If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one setting in Google Keyword Tool that can help you determine the most targeted keywords for your insurance company:  Broad, Phrase and Exact Match targeting options in the Google Keyword Tool.  When you first start searching for keywords you might find the monthly Global Search numbers are larger for the ‘Broad’ search… [Read Full Story]