Tag Archives: marketing
Who’s Blogging, Tweeting About the Weather? (It’s A Hot Topic!)
Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and Florida) has been buried in snow and hit by one storm after another, I thought, who in our industry is tweeting or blogging about the weather?
How many insurance agents are serving as a resource in their community and providing advice to their customers during the harsh weather (or before!) to… [Read Full Story]
Social Media is a Game Changer
According to a recent BtoB Magazine survey, 78.5 percent of business marketers plan to significantly increase their online marketing budgets and 30 percent said that over half of their marketing budget will be spent online.
As an insurance marketing firm we support legacy marketing activities like telemarketing as well as digital marketing modalities and we are seeing more marketing dollars diverted from traditional advertising and direct marketing to SEO, SEM,… [Read Full Story]
