Tag Archives: Insurance Marketing
Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well as search engines. They collect and organize data so that those of us who are using their respective search interfaces can easily locate an answer or solution. Keywords or key-search-terms or phrases are the key to finding an accurate answer. Hence the name. It’s important to note that the search engines… [Read Full Story]
Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and Florida) has been buried in snow and hit by one storm after another, I thought, who in our industry is tweeting or blogging about the weather?
How many insurance agents are serving as a resource in their community and providing advice to their customers during the harsh weather (or before!) to… [Read Full Story]
In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in recent years. Now with Google’s recent update it’s even more important to optimize every page of your website as a possible landing page.
As users of Google, it’s great to see them offering more than one link from the same website in the relevant search results. As a business owner with… [Read Full Story]
If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one setting in Google Keyword Tool that can help you determine the most targeted keywords for your insurance company: Broad, Phrase and Exact Match targeting options in the Google Keyword Tool. When you first start searching for keywords you might find the monthly Global Search numbers are larger for the ‘Broad’ search… [Read Full Story]
Google.com/Hotpot is a new, fully integrated recommendation engine. Integrated? Well, because it’s Google, it can:
Remember your searches: if you searched in Google or Google Maps for a location, Hotpot will remember and bring it up when you go there.
Rate on the Go: if you’ve downloaded the Google Maps app for Android, then you have the Google Hotpot already installed. The app will incorporate your search results and allow… [Read Full Story]
Our new sites for programbusiness.com and Neilson Marketing Services will be up in a week or so. We embarked on this aggressive project as a result of wanting to show through example with our own sites what can be done with the latest in technology in terms of marketing. We met with a friend of mine who was helping us design our new Internet Marketing product for agents to re-design… [Read Full Story]