Tag Archives: Insurance Marketing
Keywords
Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well as search engines. They collect and organize data so that those of us who are using their respective search interfaces can easily locate an answer or solution. Keywords or key-search-terms or phrases are the key to finding an accurate answer. Hence the name. It’s important to note that the search engines… [Read Full Story]
Does Your Organization Have a Vice President of Go?
Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, and promotes conformity and being stuck. If you look at all the successful companies around us, it’s that constant initiation, or what marketer and bestselling author Seth Godin calls, “poking the box”, that makes them consistently wow us with innovation and deliver products… [Read Full Story]
Who’s Blogging, Tweeting About the Weather? (It’s A Hot Topic!)
Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and Florida) has been buried in snow and hit by one storm after another, I thought, who in our industry is tweeting or blogging about the weather?
How many insurance agents are serving as a resource in their community and providing advice to their customers during the harsh weather (or before!) to… [Read Full Story]
Twellow to Find You
Twellow isn’t new – it’s been around well over a year – but many insurance companies and agents are still not on it. With being the major Twitter directory of people, over 30.5 million Twitter users have registered, it’s one of the best ways for people to search for friends, family, and businesses they support. Twitter does have a ‘People Search’ function, yes, but it’s not that great. Twellow’s search… [Read Full Story]
More than Home, Sweet, Home
In optimization, the Home Page was the ‘sweet’ landing page for a long time – but that’s changed in recent years. Now with Google’s recent update it’s even more important to optimize every page of your website as a possible landing page.
As users of Google, it’s great to see them offering more than one link from the same website in the relevant search results. As a business owner with… [Read Full Story]
Exact(ly) the Way to Start Keyword Research
If you’re just starting with optimizing your website, the first step is selecting proper keywords. However, there is one setting in Google Keyword Tool that can help you determine the most targeted keywords for your insurance company: Broad, Phrase and Exact Match targeting options in the Google Keyword Tool. When you first start searching for keywords you might find the monthly Global Search numbers are larger for the ‘Broad’ search… [Read Full Story]
Google Hotpot
Google.com/Hotpot is a new, fully integrated recommendation engine. Integrated? Well, because it’s Google, it can:
Remember your searches: if you searched in Google or Google Maps for a location, Hotpot will remember and bring it up when you go there.
Rate on the Go: if you’ve downloaded the Google Maps app for Android, then you have the Google Hotpot already installed. The app will incorporate your search results and allow… [Read Full Story]
New Websites Using Internet Marketing
Our new sites for programbusiness.com and Neilson Marketing Services will be up in a week or so. We embarked on this aggressive project as a result of wanting to show through example with our own sites what can be done with the latest in technology in terms of marketing. We met with a friend of mine who was helping us design our new Internet Marketing product for agents to re-design… [Read Full Story]
