Insurance Blog

My last blog was about building trust. Before someone is willing to entrust you with handling any part of their business process, be it insurance, Internet marketing, accounting, or you name it, they will need to have established some level of trust. Many times this comes from the prospect being referred to you, or from your providing a list of referrals at point of sale. Either way this has traditionally… [Read Full Story]

Openly sharing information is a paradigm shift.  Businesses are now giving away valuable how-to information in return for their email and contact information.  When you think about it it really makes a lot of sense. I mean when a new neighbor moves in we usually go over and offer something to welcome them to neighborhood as a beginning to a neighbor-to-neighbor relationship. Apply the same concept to business and then… [Read Full Story]

Today your website and all of the marketing and content strategy involved with your website is an insurance MARKETING function. this is no longer an IT issue. Blogging is, or should be an integral part of your internet marketing strategy and here’s another reason why.  Cache Age is one of the 13 major criteria Google uses to rank your website. It measures is the frequency with which Google crawls your… [Read Full Story]

Online or internet marketing is proving to be the best marketing tool that ever evolved but we’re learning that multiple modalities will increase response rates exponentially. If an agency’s website captures vital information from a prospect during a first visit an opportunity is created.
Google AdWords PPC (pay per click) model is a way in increase the odds of someone finding you on the internet but you need to make… [Read Full Story]

Yep, that’s right. A VP of Go. We have lots of VPs of No, but very few who say Go, which ends up muffling innovation, initiation, instigation, and promotes conformity and being stuck. If you look at all the successful companies around us, it’s that constant initiation, or what marketer and bestselling author Seth Godin calls, “poking the box”, that makes them consistently wow us with innovation and deliver products… [Read Full Story]

Sorry. I’ve been MIA for awhile in terms of blogging. One of my biggest challenges is making time to blog. At first I was very enthusiastic about it and was able to knock out at least a blog per week. Well, that was a hard pace to sustain, obviously, which brings up my next subject.
Over last couple of months we have talked about building your website, on-page optimization, and… [Read Full Story]

The “Unique Value Proposition” or UVP should be part of every website. A UVP is used to engage the visitor to join your conversation. Some great examples were given by Jay Berkowitz, president of Ten Golden Rules an internet marketing company.
Amazon.com: Customers who bought this book also bought…  this free service does the research for you and at the same time sells more books for Amazon
The New York… [Read Full Story]

Generating leads can be a challenging business because of the inherent subjectivity of the customer, the ever changing insurance market, and the economy all of which impact the interest level of the prospects, the need of customer buying the leads, and the accuracy of the list required to start a campaign. From a customer perspective finding the right lead solution is just as dynamic and risky. Sometimes telemarketing works, another… [Read Full Story]

Want to get some attention for your business and offer superior customer service? Simple: work 24 hours a day, 7 days a week – virtually.
The Manchester and London Luton airport is doing just that with two new holograms that explain what can and can not be taken through security (**Video Below**). Nicknamed “John” and “Julie”, these ‘employees’ are always smiling and answering the airport’s most frequently asked questions –… [Read Full Story]

Looking at footage online and on TV and seeing how practically the entire country (excluding the West Coast and Florida) has been buried in snow and hit by one storm after another, I thought, who in our industry is tweeting or blogging about the weather?
How many insurance agents are serving as a resource in their community and providing advice to their customers during the harsh weather (or before!) to… [Read Full Story]