Insurance Blog

Most companies think they do a pretty good job when it comes to servicing customers, especially when it’s the backbone of their business, as with insurance agencies. People get coverage at good prices and are generally happy. But they’re really happy when you respond to them quickly and get them the info they need or deliver on something they’re requesting. Some in your organization may be really good at this,… [Read Full Story]

Ray Tomlinson
Invented the inter-system email and for adding the @ symbol in 1971. He came up with the idea to allow users to exchange email. Check out CNBC’s Rock Stars of Technology.… [Read Full Story]

Internet Marketing has been a leap of faith for many of us. There is no question that the world has changed in terms of marketing modalities. For example, the Internet has turned, what used to be considered, trade secrets into white papers. We used to focus on outbound marketing efforts such as telemarketing, direct mail and knocking on doors, and while those things are still effective, there is a trend… [Read Full Story]

I was speaking to an insurance wholesaler in Southern California today who said he wanted to create a new website but was not interested in SEO, or social media marketing. This would not be remotely interesting except that I have at least one or two of these conversations daily.
Websites without SEO is a waste of money. Optimized websites without Social Media Marketing are incomplete and will decrease the rank… [Read Full Story]

The Internet has caused a paradigm shift in the way we market and more importantly that way we manage marketing. Just a few years ago we were preparing budgets that included direct mail, broadcasting, insurance telemarketing, yellow page advertising and magazine print advertising. In addition to that we had to have a ready supply of business cards and brochures. IT people managed IT, and sales and marketing people managed sales… [Read Full Story]

Did anyone read the article “Ranking in Google Now That Panda Has Gone Global” by Chris Crum of webpronews? Loved it! Our webmasters and publishers have gone to school on this qucikly for our clients.
Following the initial launch of the Panda update by Google, webpronews looked at some things that are known and some things that are possible, with regards to what publishers and webmasters should take into account.… [Read Full Story]

In this week’s issue of ProgramBusiness.com’s Insurance Unplugged, we provided some tips on making your business blog relevant, authentic, and a must-read. One of the key ways is to share stories about customer experiences as they relate to your products and services. Let the story unfold as if you were telling it to someone in a relaxed environment. Our industry has so many wonderful stories we can share about how… [Read Full Story]

I see more and more agencies building new websites lately. Some of them are right on the money in terms of on-page optimization but when I drill down and look at blogs and social networking sites there isn’t always a lot of activity. Intrinsically optimizing your website is a great first step. It will allow you to start building rank and reputation and hopefully you will reach the top of… [Read Full Story]

Whenever I have chosen a domain name for one of my websites I have always pursued it from a branding perspective. I had no idea of the SEO potency of your domain name until recently. I would have been better off naming programbusines.com findnainsurancemarket.com, or Neilson Marketing Services insurancetelemarketing.com. The same is true for your agency. If you already have domain names that are branded and aged then consider building… [Read Full Story]

Here is a great article to give you some perspective on the power of Facebook and how to better relate to your clients and prospects using this powerful marketing tool. We have made a marketing commitment to LinkedIn and Twitter but just recently started with Facebook. This article gives me a new outlook on Facebook as a marketing tool for my business. Hope it helps. Let me know what you… [Read Full Story]