Insurance Blog

 
I come across hundreds of eblasts every week, many of who are from our clients at http://programbusiness.com. One of the services we offer is email marketing for the insurance industry. I look at CTRs (Click Through Rate) for many of these eblasts and notice that some of them are not quite up to par. When clients ask me what they can do to increase their CTR, I always tell… [Read Full Story]

I recently commented on a question a newer producer asked on LinkedIn about how to succeed in the insurance business. My response was straight forward and succinct offering advice on how to set up a marketing plan to generate new business. There were so many comments that It was worth a blog post. So here it is…
Before you begin your lead-generation strategy, you need to create a plan. Determine… [Read Full Story]

People have been discussing change ever since I can remember. You have to change. The only constant is change, Thinking that you can’t change is wrong. Thinking that there is no need for change is tragic. I’m sure you get the idea and have heard all of the quotes and clichés so many times that you can’t really hear them anymore. What I have noticed over the years is how… [Read Full Story]

Any search term with the word insurance in it is potentially tough in terms of SEO. Just Google “Insurance Quotes” and watch who comes up on the results page. Insurance internet marketing is competitive even on a local level. There are big companies driving up the cost of ad words in every major market in the country. Many agencies have built new sites and think they are fully optimized, and… [Read Full Story]

This was sent to me in an email. This is a simple explanation for a complicated problem but it certainly is eye opening in terms of quantifying the numbers.  When you think about $2 Trillion dollars think about a stack of $1,000.00 bills 124 miles high. That’s incredible. How’s the average person driving to or from work suppose to the math on budget cuts and tax increases involving so many… [Read Full Story]

According to the 2009 Marketing Sherpa Email Benchmark Guide, 76% of consumers first view their email in the preview mode before deciding to engage in it further. This number also reflects the percentage of readers that use the horizontal preview mode rather than the vertical preview mode. Horizontal preview mode is where your emails are listed on the top and the preview window is at the bottom of your list… [Read Full Story]

Tomorrow’s decision makers (5-10 years from now) will do everything they can on-line and I would argue that today’s decision makers are leaning more and more towards doing things on-line. I used to go to Nordstrom’s every couple of months, walk through the store and inevitably buy a pair of shoes. Recently I noticed that their selection of brands has diminished as has the size selection of the remaining brands… [Read Full Story]

In July of this year we saw Facebook climb to over 500 million mark, and is estimated to reach 700 million in a few weeks. However, a new study by Inside Facebook reveals that Facebook’s rapid growth may finally be slowing. Last year at this time, Facebook was seeing an average of 20 million users a month, and yet in April and May of this year they’ve only seen a… [Read Full Story]

We are witnessing a paradigm shift the likes of which the insurance industry has never seen. So far in the last couple of weeks I have seen stories that are turning insurance marketing on it’s head. One is the J.D. Powers report that the MAJORITY of people are now getting their insurance quotes on-line. The second is an article from Search Engine Watch “Can You Sell Insurance on YouTube?”. you… [Read Full Story]

Over the last year many new insurance agency websites have materialized, which means agents are paying attention to technology changes and this great paradigm shift. That’s a good thing. There also seems to be some confusion out there about language related to SEO specifically and Internet Marketing generally, the impact of which is reflected in many new websites. With that in mind I thought I would talk a bit about… [Read Full Story]