Insurance Blog

The last few years have been a whirlwind of change in the insurance marketing world. The shift from traditional outbound marketing modalities to inbound internet based strategies is palpable. We are seeing large numbers of agencies build new websites many of them replacing older brochure type sites with newer brochure type sites. Whether you use a local advertising firm or a friend of a fiend to build your new website… [Read Full Story]

If your agency is just thinking about initiating a social media marketing program here is some important information. It’s gone from a complimentary way to build authority to a primary path to the first page of the Search Engine Result Page. According to Jason DeMers at SEOMoz there are five items that have a direct impact on organic search results…

Number of people that like your brand on Facebook
Number… [Read Full Story]

Sorry. I’ve been MIA for awhile in terms of blogging. One of my biggest challenges is making time to blog. At first I was very enthusiastic about it and was able to knock out at least a blog per week. Well, that was a hard pace to sustain, obviously, which brings up my next subject.
Over last couple of months we have talked about building your website, on-page optimization, and… [Read Full Story]

1. Use Google Webmaster Tools Google Webmaster Tools is a very powerful tool to determine where you are with your website and what you have to do to get to where you want to be. When you first set up a new site, or before you do work on your existing site, use GWT to to set a baseline. Once you have a baseline, you can make minor changes, or… [Read Full Story]

Google just released it’s highly anticipated switch from “Google Places” to “Google+ Local” and the implications for your business are dire. Understanding how these changes work will provide you with a head start and, very possibly, a unique competitive advantage   You can connect to all of our insurance internet marketing information on our site.                                                                                 
Google Pages to Google+ Local If you don’t already have a Google + account and a… [Read Full Story]

“Snackels Acceptability Paradigm”, Utility, Usability, Likability and Cost undoubtedly serves us well as the backdrop for designing an effective website. Looks matter but they’re simply not the first priority. Once you are comfortable with Utility, Usability, Likability and Cost, you can focus on appearance.
Before we move on, lets talk about appearance. Appearance is crucial in order to make that first impression, but when you think about the last time… [Read Full Story]

I read a terrific article on common grammatical errors in Website Magazine. Grammatical errors are easy to make and this article points to some that are fairly common. Copy is an extremely important part of the insurance internet marketing equation. Not only do you want to make sure your copy is error free, you also want to make sure it is written to the targeted persona you set in your… [Read Full Story]

The last time we talked about strategy and a clear understanding of what you want out of your insurance website. Many of us have preconceived notions about what works and what doesn’t work in terms of management and marketing. Most of our notions are based on experience. Telemarketing works; emails are intrusive; I don’t like direct mail; ad infinitum.
Before you decide on your Internet marketing strategy, consider how quickly… [Read Full Story]

There are two reasons people come to the internet. They either want to solve a problem or be entertained. In order to solve a problem, you need to provide an obvious solution in order to take the pain away. A fast solution to their problem. When you go to Google and look for a solution you usually find it quickly. The reason is Google is designed to solve problems and… [Read Full Story]

Keywords are what drives search results. Google, Bing and all of the other search engines are directories as well as search engines. They collect and organize data so that those of us who are using their respective search interfaces can easily locate an answer or solution. Keywords or key-search-terms or phrases are the key to finding an accurate answer. Hence the name. It’s important to note that the search engines… [Read Full Story]