Insurance Blog

Just when we thought it was safe…
Google has come up with new penalty criterion. Here are 6 quick tips to prevent penalties to website. Make sure you you check Google Webmaster Tools or you ask whoever is managing website to it for you. There are some new criterion for website quality that heretofore weren’t really a problem. 
 

1. Crawler Errors: Check Google Webmaster Tools for 404 errors and… [Read Full Story]

 
If you are on the fence about internet marketingor you are wondering how it applies to commercial insurance here are some numbers that may help you.
I’m sure by now you have sat through a presentation or two and have been lambasted with internet search statistics, most of which apply to consumer behavior. You know the ones 76% of the population uses Google, 42% of them click on the first… [Read Full Story]

Today Google released to the world the new Google Zeitgeist which shows how people searched in 2012 and also the most popular searches for the year. The Zeitgeist this year focuses heavily on their Google+ platform as a way of sharing new information. The Zeitgeist this year also lists the most popular images, events, tv shows, people and athletes. 
The Top 10 Searches for 2012 were:

Whitney Houston
Gangnam Style… [Read Full Story]

As you may know, Americans spend a lot of time online, but what you may not realize is the amount of time one spends on average each month. Socially Aware has done a study on the average amount of time that the average American spends on Social Media. This past month, a study by Socially Aware came out that Americans spend about 7 hours on Facebook, 1.5 hours on Tumblr,… [Read Full Story]

Several months ago a friend of mine told me a story about leaving his phone on a table at a restaurant. When he went back to retrieve it, it was gone, and no one at the restaurant seemed to know what happened to it. He had previously loaded Find iPhone on his phone and was able to pinpoint the exact location of his phone which happened to be where the… [Read Full Story]

Content without a clear cut strategy is just content. There is much talk about content marketing and all the attributes and benefits associated with getting the word out on the Internet to promote your brand and, or, your products and services. There is no question that content drives traffic to your site and, when its done right, it establishes you as the authority and builds valuable links back to your… [Read Full Story]

1. Social Media
Social Media platforms provide exponential reach and, over time, can provide huge payback. People you know serve as connections to people you don’t know. for example 1,000 LinkedIn connections can link you to as many as 1,000,000 professionals. That’s more reach for the money than you’ll ever get out of local newspapers or your favorite trade journal.

2. Website Optimization
New websites going up constantly yet many… [Read Full Story]

If you’re own or manage an independent insurance agency and you are trying to figure out your internet marketing needs, you are way ahead of many of your competitors. Be careful with this decision because it’s a big one. This isn’t something you want to trust to a relative of one of your employees, or a kid, from church, who is handy with WordPress, this is a serious marketing decision… [Read Full Story]

The last few years have been a whirlwind of change in the insurance marketing world. The shift from traditional outbound marketing modalities to inbound internet based strategies is palpable. We are seeing large numbers of agencies build new websites many of them replacing older brochure type sites with newer brochure type sites. Whether you use a local advertising firm or a friend of a fiend to build your new website… [Read Full Story]

If your agency is just thinking about initiating a social media marketing program here is some important information. It’s gone from a complimentary way to build authority to a primary path to the first page of the Search Engine Result Page. According to Jason DeMers at SEOMoz there are five items that have a direct impact on organic search results…

Number of people that like your brand on Facebook
Number… [Read Full Story]