Insurance Blog

Even though Google+’s numbers continue to skyrocket, it appears that the brand engagement has not. A new article from Reuters shows that Google+ is struggling to attract brands and that many neglect to ever update the platform. Of the top 100 brands that Reuters analyzed, 72 of them did indeed have a Google+ page, but only 40% of the 72 ever post content periodically. It appears that McDonalds, has not… [Read Full Story]

According to Google’s head of search spam, Matt Cutts, here are the top 5 SEO mistakes webmasters make.

Having a website that is not crawl-able or hidden from search engines
Not having page titles similar to the way people search online
Over thinking link building
Not choosing wisely on page titles and page descriptions on important pages
Not using Google Webmaster Tools

For more on Matt Cutts’ advice, watch the video… [Read Full Story]

If you are a WordPress user and have W3 Total Cache and WP Super Cache, we recommend to update your plugins immediately.
The malware protection company known as Sucuri has recently announced multiple vulnerabilities in the caching plugins for W3 Total Cache and WP Super Cache and they highly advise you to update those plugins immediately. According to Sucuri this is a very serious vulnerability and you should check that… [Read Full Story]

“By Larry Neilson”
By now, some of you are asking yourselves, what is authorship? Great question. For this purpose we are going to define the word in a very broad sense as the person who originates content. Content related to authorship is relegated blog posts. This post is a continuation of the last  two posts related to content marketing. 
Why worry about content marketing? If you want to get found,… [Read Full Story]

So, content marketing is the new catch-all buzz word for link building, social media posting and blogging. There really is no easy way around this. No short cuts. If the objective is to generate traffic to your website and to be perceived as relevant in the insurance business, the creating quality, sharable, helpful content that will build quality links while increasing your authority on a subject is paramount.
Here is… [Read Full Story]

Content marketing is the newest buzzword out there related to internet marketing. Not too long ago you could buy cheap articles, load them up with anchor text (links) and submit them to hundreds of sites in order to build links back to your site. Google updates, Panda and Penguin, changed all of that.
Today content isn’t measured by quantity alone. Quality is a must. Links are still important but the… [Read Full Story]

Publishing content to your blog and website is still very powerful in 2013. The first blog was dated back to 1983 and over the past 30 years, blogging has became more and more essential for your business. Publishing content onto your blog is essentially putting a human face onto your brand. Here are 5 Reasons Why Blogging Is Still Important in 2013 for your Insurance Agency. 
Blogging Builds Your Brand… [Read Full Story]

Short URLs, or domain alternatives, are useful for posting to social media sites. I use them all the time. The original purpose was to disguise the original link, which is some cases was a nefarious attempt to send you to a site that you wouldn’t have gone to. Sometimes network marketers would use them to protect an affiliate link in order not to lose credit for a sale. to protect… [Read Full Story]

 
1. You have to give it away to get it

If you aren’t giving away what used to be considered “trade secrets” then you probably haven’t reached the give-it-away-to-get-it threshold. For example one of things we are known for in the insurance industry is telemarketing. Most people in the industry already know that we offer telemarketing services, so telling them what great telemarketing experts we are is far less… [Read Full Story]

1. Keywords: I know you’ve heard all of this before but you should know the importance of keywords to your web strategy really can’t be understated. Do the keyword research. Find out what terms people use to find the insurance products you sell. Forget about what you and your staff use. You’re prejudiced insurance professionals.
2. On-Page Optimization: If your website isn’t set up properly the search engines won’t know… [Read Full Story]